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New Year’s Resolutions – AnalogFolk High 5
It’s the New Year! And we’ve got just the thing you need to hold onto that New Year’s Resolution longer than the standard few days of steely determination before inevitably exchanging the gym for the...
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Video games & new experiences – AnalogFolk High 5
Brick Lane in East London would have looked eerily familiar to anyone who spent their formative years wearing out their NES controllers battling Bowser in Super Mario Bros. 8-bit graphics have enjoyed...
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The future of cars, wildlife, food, and the Comfortable Guy – AnalogFolk High 5
One of the best adverts of last year has been re-invented for the digital space. The comfortable guy from Southern Comfort’s unforgettable Whatever’s Comfortable ads has earned his own website, giving...
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A Life Made Easier – AnalogFolk High 5
A whole bunch of projects this week have applied digital technologies to real-world experiences, improving and enhancing them as a result. First up, an LED-infused gym floor will excite anyone still...
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Changing your world – High 5
Which is worse: hopping onto your bike in the morning only to be drenched when the heavens open halfway into work? Or being stuck waiting at a tube station for hours for a severely delayed train...
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The warmth of creativity – High 5
In an effort to raise support for National Sweater Day in Canada, WWF has brought back the Granny Call Centre for another year. The theory is that if every Canadian turned down their central heating by...
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Easter Experiments – High 5
Google’s series of creative Chrome Experiments continue to impress with the addition of two more: The World Wide Maze and the Peanut Gallery. The first comes from Google Japan. Essentially, World Wide...
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AnalogFolk High 5
Strongbow introduced us to the world’s very first digital bottle cap last year, so it was only a matter of time before someone digitised the whole bottle. Heineken have done just that with their Ignite...
View ArticleSocial Schemes – High 5
We’ve already seen Strongbow’s party-starting bottle caps; we’ve seen Heineken’s music-loving bottles; and now Budweiser have got in on the act with socially-integrated beer cups. The role of beer as a...
View ArticleInnovations vs Reiterations
Pizza Hut in Brazil have come up with a brilliantly innovative marketing idea which combines two of our favourite items: pizza DVDs. With the dawn of ‘Second Screening’, competition to grab consumer...
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